The LPshoppen concept was created to encounter the rising interest of vinyls, while physical shops were in decline. The visual identity however, didn't match the level of professionalism they wanted to convey.
A complete redesign of logo, along with a design-guide to keep the visuals in line with the profile. Included in the design-guide was a mock-up of a potential new website design, and also strategic ways to communicate on social media.
LPshoppen loved the new design, but later chose to close the shop.